How do we Increase Our Sales without breaking the budget on marketing?

Successful web stores often spend tens of thousands each month on marketing. Pay-per-click is especially popular, but the costs can be prohibitive for some stores or products. Competing for new customers is a tough fight. Astronomical advertising budgets and razor thin margins can take the fun out of being a web store owner.

In our experience, few web stores make the same investment in repeat selling to their existing customers. An old sales maxim recommends that a salesman spend 70-80% of their time selling to their existing customer base.

Existing customers make excellent prospects:

• They know your product
• They have confidence in your store
• You have their email address
• Sales pitches can be combined with courtesy follow-up
• Contacting them shows that you care.

CompleteWebStores.com can help you to sell more to your existing customers for a fraction of the cost of a sale to a new customer.

We also create new customer acquisition by rewarding your existing customers for referrals. These rewards can take the form of product discounts, creating even more sales and good will all around.

Wouldn't it be great if you had the time to:

• follow up on every order?
• check in with each customer on their satifaction?
• ask them for product reviews and referrals?

Rolls Royce and Bently dealers know that repeat sales work. They follow up with their existing customers after the sale at specific and optimized points. That's how they make replacement and additional unit sales all the time.

Just because you capture a smaller profit per sale than the Rolls Royce salesman doesn't mean your customers deserve any less attention. You simply have to be smarter about your time. By automating your personal, one-to-one marketing, you can make your customers feel just as special as the buyer of the Rolls or Bently.

We have developed store modules that let you follow up, post-sale at critical points in your sales cycle.

These modules allow you to personalize messages based on the information already in your store database.

• You can check in regularly with customer who have products on backorder.
• You can check in with customers a year after the sale and ask about long term product satisfaction.
• You can make extra sales just by asking.

There is a wealth of information waiting inside your web store database. It's waiting to enable you to provide highly personalized post-sale customer contact on a consistent basis to even your smallest customer.

So start treating every customer like they are your most valuable customer. Contact us at for a consultation on how you can supercharge your sales process using personalized customer follow-up.

For a taste of these functions, check out the OSCommerce Order_Status_Emails contribution. This basic module is donated free by CompleteWebStores.com. We are avaiable to help you expand this module to create a more complete, customized slution, tailored to your sales cycles and business processes.